Blog
Publishing craft, without the fluff
Specific, mechanical advice on the parts of publishing that quietly decide how a book performs.
Formatting
Seven formatting mistakes that make a self-published book look self-published
Readers cannot always name what feels amateur about a book, but they feel it on page one. Here is what actually causes it.
June 18, 2026 · 7 min read
Metadata
How to choose keywords that actually sell books
Most authors fill in their seven keyword slots in the last five minutes before publishing. That decision quietly caps your discoverability.
May 30, 2026 · 6 min read
Risk
Copyright and trademark basics every author should know before publishing
You do not need a law degree, but you do need to know which four situations warrant a second look.
May 2, 2026 · 8 min read
Craft
Readability scores explained, and why yours is probably fine
Grade-level metrics are useful diagnostics and terrible targets. Here is how to read them without ruining your prose.
April 11, 2026 · 5 min read
Process
The pre-publication checklist we run on every manuscript
Thirty-one checks, grouped into five passes. Steal it.
March 20, 2026 · 9 min read